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Elbenomics

Publication on ‘Doing business with the poor’

In November 2013 I reported about my interest in ‘doing business with the poor’ on this blog. My essay on the 2002 Harvard Business review article ‘Serving the World’s Poor, Profitably’ by C.K. Prahalad and A. Hammond was now made available by GRIN Publishing (Munich, Germany), and can be purchased via their website here or via Amazon. This is my second academic publication and I am now looking very much forward to my dissertation, which will deal with a similar issue and its implications for the consumer goods industry.

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